Direct Touch Sales

Arrosys, improving results through direct partner and customer engagement

Arrosys experienced and knowledgeable external sales personnel are manufacturer dedicated ensuring no conflicts. Reference selling and leveraging of existing partner relationships are utilised to the full during recruitment and ongoing business acceleration.

Often, to further expedite initial market penetration, a direct 'end-user' sales approach is employed concurrently with partner recruitment in a “push-pull” approach. This technique provides direct sales influence, focus and control within the initial target end-user accounts 'pull' , whilst 'pushing' the order through a favoured solution provider or integrator. Direct contact with the end-user will expedite the sales process achieving an early reference customer. Appointment of a favoured solution provider initiates the first stage of a proactive channel partner going forward.

Many agencies provide just call-centre partner recruitment and management services, whilst at first this might seem low-cost, the results returned are often no more than just partner appointments. To recruit a partner and develop business & commitment, regular multi-level face-to-face contact is essential.

Once a nucleus of committed partners has been achieved our Direct Touch Sales personnel will continue to develop the partner base and support the sales pipeline. If appropriate they will also develop project opportunities and manage the larger strategic end-customer accounts.

Key benefits

Effective strategy
Experience, local knowledge, motivation and innovation are combined through a multi-disciplined organisation that has helped many companies develop an effective strategy to enter and expand in Europe.
Creating opportunities
Internal sales, manufacturer dedicated external sales teams, integral technical support and marketing plus a substantive amount of existing contacts & relationships improves the development of real and productive sales pipelines.

A push-pull approach can be implemented in order to obtain partner commitment and early successes.
Sales execution
High calibre external sales and technical teams recruit, develop & support partners to help originate and close sales.
Exploiting initial success
Once the ‘beach-head’ wins are achieved, sales, pre & post sales technical teams leverage and support partners to accelerate and drive consistent sales growth.