Europe Market Entry

Arrosys, your partner for entering Europe

The European Union (EU27) considered as a unit, has the largest economy in the world, with a 2002 GDP of 9.613 trillion euro and is expected to grow further over the next decade as more former communist countries join the union. The EU27 currently consists of 27 member countries and uses 23 official languages. However, language, cultural and economic differences between countries, present significant business challenges.

The Arrosys Collaborative Services Model provides a menu of the key services needed to be successful. Individual services can be selected to complement an existing entry or growth strategy. Alternatively, services can be combined as a complete Manufacturer Representation outsourcing solution.

Manufacturers with previous experience of international expansion will appreciate that local in-country sales and technical personnel are essential in managing cultural differences, establishing solid end-customer accounts and driving partner relationships. They will also appreciate that local employment laws and taxes can heavily penalise employers, recruitment fees are high and out-source agencies vary greatly in quality. The Arrosys Manufacturer Representation outsourcing solution provides companies with a more cost effective and faster method of entering these markets.

Key benefits

Effective strategy
Experience, local knowledge, motivation and innovation are combined through a multi-disciplined organisation that has helped many companies develop & implement an effective strategy to enter and expand in Europe.
Creating opportunities
Internal sales, manufacturer dedicated external sales teams, integral technical support and marketing plus existing partner & customer contacts & relationships improves the development of real and productive sales pipelines.

A push-pull approach can be implemented in order to obtain partner commitment and early successes. i.e. recruit and motivate partners whilst nurturing opportunities in end-customers to pass back through the channel.
Sales execution
High calibre external sales and technical teams with existing client relationships recruit, develop & support partners to help originate and close those critical initial sales wins.
Exploiting initial success
Once the ‘beach-head’ wins are achieved, sales, pre & post sales technical teams leverage and support partners to accelerate and drive consistent sales growth.

"Up until we engaged with Arrosys, Eastern Europe was not a focus sales area for Network General. We had low revenue streams and the territory was remotely managed from Germany. In the first year of engaging the Arrosys Manufacturer Representation solution, we jointly secured multiple project wins and partner relationships. One of our biggest end user project successes came from Eastern Europe in that time."

Kevin Tumulty Vice President & Managing Director EMEA, Network General Corporation